Why are
we in
business?

How do
we do
business?

Where are
we now?

Where do
we want
to be?

How can
we get
there?

How will we
know we've
arrived?

Vision

Values

Environmental
Assessment

Strategies
(goals)

Tactics
(plans)

Coordination

Mission

Climate

Strengths

Resources

Budgets

Driving
Forces

Culture

Weaknesses

People

Controls

Opportunities

Property

Reports

Threats

Time

Milestones

Competition

Money

Constraints

Technology